FCUK-Pitt Street Mall, Sydney
by World Reflections By Sharon
Title
FCUK-Pitt Street Mall, Sydney
Artist
World Reflections By Sharon
Medium
Photograph - Photography
Description
Located at Pitt Street Mall, 86-108 Castlereagh Street, Sydney NSW 2000, Australia. "French Connection (also branded as FCUK or fcuk) is a UK-based global retailer and wholesaler of fashion clothing, accessories and homeware. Founded in the early 1970s by Stephen Marks who also serves as chairman and chief executive, it is based in London and its parent French Connection Group PLC is listed on the London Stock Exchange.
French Connection distributes its clothing and accessories through its own stores in the UK, US and Canada and through franchise and wholesale arrangements globally. The company became notorious for the use of the "fcuk" initialism in its advertising campaigns in the early 2000s.Other brands currently within the group include Great Plains, Toast and YMC. Former brands include Nicole Farhi." from Wikipedia
"A simple advertising campaign launched FCUK onto the British High Street in the spring of ’97 and has since evolved to personify the casualwear offering of the French Connection brand. A controversial ad campaign featuring the simple line ‘fcuk fashion’ hit the headlines and when ‘fcuk advertising’ followed hot on its heels the attitude of the brand was established.
The whole business is born of a desire to be original, distinctive and accessible. Whether fcuk has shocked or amused, it certainly made you think. Bold, witty and intelligent, it demonstrates how French Connection has given personality to its brand, a rare achievement on today’s crowded high street. Since then fcuk has become interchangeable with French Connection as the brand name and identity." from FCUK website.
Uploaded
August 6th, 2020
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Viewed 94 Times - Last Visitor from New York, NY on 04/12/2024 at 8:08 PM
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